When it comes to effectively marketing your company to the public, few resources are more valuable than your website. It’s where potential customers can find all of the information they need to know about the services you offer, the team you employ, and all of the background knowledge they need to get a better sense of who you are as a company. But are you confident that your website is technologically sound? Are you at risk of a crash at any second, or susceptible to a cyberattack? Small business owners and large corporations alike have to consider the strength and security of their website so that they can continue to deliver quality customer service to their audience. And few services are more crucial for keeping your website up and running than web hosting solutions.
But what exactly is web hosting? It’s actually not as complicated as it seems. When you go to a website in your personal browser, you’re only able to see the site itself because the browser has already downloaded untold files worth of code before converting them into the user-friendly page you’re looking at. Those files are stored on a server. The person in charge of operating the server (and protecting it from external threats) will allow the company that owns the website to store those files on the server.